4. SEO
How do I get visitors to my website?
Good SEO (Search Engine Optimisation) is done in cooperation with search engines - not against them. You can't fool Google.
Provide quality content
The easiest way to get a good ranking in search results is to make a website that works well on all devices and has quality content. That is, a website where visitors enjoy themselves and feel that they are getting something from.
Even better if others agree and there are plenty of links leading to the website from all over the web.
You should start now. Getting to the first page in Google's search results is never certain, but what is certain is that you won't get there right away. It could take years. So don't wait any longer.
One of the reasons why this website has a Buyer's Guide is search engine optimization.
In this text, I have the opportunity to provide the visitor with valuable information about websites and at the same time use natural key words that search engines like.
If you have read this far, Google has interpreted that you found something useful here and will suggest this page to others as well. So thank you for reading. I hope I have managed to give you some useful information and something to think about.
Do the same on your company's website, for example, in the form of a blog or a guide related to your company's industry. You can also use your creativity in SEO!
What is Metatext?
In SEO, meta text refers to the blue clickable title (Meta Title/Title Tag) that appears in Google search results and a short description below it (Meta Description/Meta Description). Their purpose is to attract clicks.
This is what I mean:
https://www.osoite.com >example
Below is the Meta Description. It holds about 150 characters.
Metatext is metadata that is not visible on the website itself, but is added to the code of the website, for search engines.
In the same way as a photo taken with a phone, the image file contains information such as camera settings, when the picture was taken, on which device, etc. This information does not appear in the image itself, but remains with the file even when you transfer it to your computer.
Metadata also lets Google know what your website is about, because Webflow adds metatext to the code of your website for Google to see.
When the content of your website matches the search terms used by the person making the search, Google may suggest your website in the search results.
Although meta texts do not directly affect your ranking in search engines, if done well, they will direct the right visitors to your website and that is also good for search engine visibility.
You can write the metatext content yourself and often it appears on Google as such.
What is a good meta title?
A good meta title will give you a concise description of what your website is about and what you offer those who click on your link.
It uses the most important keyword that best describes the content of the website.
It describes a clear benefit for the clicker.
If you manage include your company name, then Google doesn't have to put it in by force.
It is good to write specific Metatexts for each page of your website. Or at least for the most important pages.
The meta title also appears in the browser as a tab title which is worth keeping in mind. Not many words can fit into it. Especially if you organize your life by keeping 200 different tabs in the same window.
What is a good meta description?
A good meta description will get the Googler interested. It describes the benefits of clicking. Here, too, it is worth using the most important keywords and clearly stating what is on offer.
It is good to include a call to action, such as "Try it for free!"
Keep the meta description at less than 155 characters so that Google doesn't cut it off in the middle of a sentence.
Don't promise too much, because the immediate exit of a visitor from your site will tell Google that the visitor was disappointed. Therefore, Google may not want to suggest your website to the next person using the same keywords.
It's a good idea to write your own Meta Descriptions for each page of your website. Or at least for the most important pages.
However, the most important thing is that the metatext is defined, because otherwise it looks like this:
https://www.osoite.com >example
Below is the Meta Description. It holds about 150 characters.
In this case, the metatext is completely undefined, and Google does not really know what the page is about. So it creates a description of the page by guessing which content is relevant. The end result gives an unprofessional feel to even a good company. No one is gonna click.
