It Depends

Short answer: not really. Long answer: what does "maintenance" even mean?

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Where maintenance contracts come from

The maintenance contract is a WordPress-world inheritance: a WordPress site is made up of a core, a theme, and plugins, all of which need regular updates — and every update can break something.

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Webflow is a hosted platform — no separate server, no database, no sprawling plugin jungle. Webflow handles the infrastructure and security itself.

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So if someone tries to sell you a maintenance contract for a Webflow site using the same logic as a WordPress client, take it with a grain of salt.

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The world keeps changing anyway

• Third-party integrations (Finsweet, custom code, embedded forms) can break when the platform updates. This just happened to me with a Finsweet table element.
• Webflow's own changes — the Editor was recently replaced by canvas editing, Logic and User Accounts were shut down — using Webflow sometimes requires adjusting and tinkering.
• SEO quietly erodes. Canonical tags, hreflang, broken links can drop pages out of search results without anyone noticing why.
• Domain — if you forget to pay the domain's annual renewal, the "site is broken" even though everything on Webflow's end is working fine.

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Content is a bigger risk than tech

The biggest reason a Webflow site stops producing results is usually not technical but content-related: nobody updates it. References go stale, pricing no longer matches reality, the blog goes quiet after a few posts, the sales message gets muddled.

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Technically the site can be in perfect shape, and it still fades — because content is what actually drives traffic and trust.

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Not every company has an eager blogger, a budding YouTuber, or a trend-savvy copywriter on hand to keep both the visual and written content current. If nobody can or wants to carry that load, it's worth solving head-on — either by buying help with content production, using AI as part of the writing process, or both.

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AI is a good tool for putting together a draft quickly, but it doesn't know your company or your industry. A human should always review the text before it's published.

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Of course, someone still needs to remember that the website exist, how to log in, and oh yeah, there was that blog too…

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The overall picture of how your own company runs is hard to outsource.

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What I'd recommend

Two separate questions are worth pulling apart:

1. Does our website need technical maintenance to survive (usually not, or very little)?
2. Do we need someone making sure the site actually delivers the results we want (depends on who's using it)?

If someone sells you a maintenance contract with the same pitch as WordPress maintenance, ask what it actually includes.

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A lighter model is often the smarter one: an agreed check-in, say once a quarter, covering links, integrations, and search visibility — payment for work actually done, not a monthly fee for something nobody's doing.

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I bill this at €100/hour + VAT myself. A single hour goes a long way. My clients have been happy getting help exactly when they need it.

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Updating content, on the other hand, is something worth solving one way or another — whether that's in-house or bought in.

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More on that later on this blog.